A Holiday Tradition Worth Sharing.

Frankie's Holiday Buy One, Get One Free special is back. Use code FRANKIEBOGO at checkout and share a bottle, a memory, and a little holiday cheer with the people you love.

Whether you're gifting a bottle or gathering around the table, let Frankie's be part of your holiday tradtions this season. 

Buy one bottle. Get one free.

Use code FRANKIEBOGO at checkout.

Shop the Holiday Special

Whatever the hour, make it Frankie's.

Wine poured the way Papa poured it — generously, with whoever's at the table.

Dalla nostra famiglia alla tua tavola · Free shipping · Small-batch California wines

Papa always said: more is better.

  • Due · 2 bottles · $90

    "Just the two of us." Start here. Two bottles, free shipping, no commitment. The easiest way to find out whose wines these really are.

    Shop Due 

  • Tre · 3 bottles · $119

    "Now we're talkin'." Three bottles, free shipping, and the same number Papa poured on a Sunday afternoon. Mix the varietals or stick to your favorite.

    Shop Tre 

  • Sei · 6 bottles · $219

    "For Sunday sauce, the cousins, and the neighbors who smell it cookin'." Six bottles, free shipping, and a house that's about to fill up.

    Shop Sei 

  • Dodici · 12 bottles · $349

    "A real festa. Even Uncle Tony gets a glass." Twelve bottles, free shipping, and enough to get you through to the next reason to celebrate.

    Shop Dodici 
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Papa portrait with wine glass, black and white

Meet Papa.

Frank Minutella · 1939 – 2025

Papa raised me. He taught me that five o’clock isn’t a time on the clock — it’s a feeling. A pause. A pour. A reason to sit with the people you love.

We lost him on April 27, 2025. Every bottle we make is a love letter to the man who showed us how to slow down.

Read Papa's story

I Nostri Vini.

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Join the Famiglia.

$99 / month · 3 bottles · free shipping

Three hand-selected bottles, delivered to your door each month. Cancel anytime, no hard feelings.

Stay three months and we'll send a handwritten card with our tasting notes. Stay six and we’ll tuck in a free bottle — Papa would've insisted. Stay a year and you're a Founding Member of the Famiglia, for as long as there's a Frankie’s.

Join the Famiglia