Every bottle of Frankie’s Five O’Clock Pour carries a story that began long before the label was ever made — a story about love, family, and slowing down for what really matters.

My Papa, Frank Minutella, loved to say, “It’s five o’clock somewhere.” But toward the end of his life, when he grew sick, five o’clock started coming a little earlier — first at two in the afternoon, then sometimes even at nine in the morning.

No matter the hour, I’d pour him a glass of his favorite wine, and we’d sit together — talking, laughing, and remembering the life he built. Those quiet moments became our ritual. They taught me that time doesn’t measure love, connection does.

After he passed, I wanted to find a way to keep that feeling alive — to bottle up the memory of those afternoons when it was always the right time to slow down, pour a glass, and share a story.

That’s how Frankie’s Five O’Clock Pour was born — a family-owned wine brand created to honor my Papa’s spirit and remind others that life’s best moments don’t follow a clock.

Each bottle is crafted with heart, connection, and legacy — a tribute to the man who inspired it all.

A portion of proceeds supports the Frank Minutella Legacy Foundation, a private family foundation dedicated to connecting children and schools with museums and history programs — keeping the past alive for generations to come.

Here’s to love, to memory, and to finding five o’clock — whenever your heart needs it most.

Visit our Foundation page to learn more about our mission and the legacy behind every pour.